Anton's Direct Talk

Anton's Direct Talk

Over One Billion Dollars Sold

Clicks or Phone Calls? ...Ask Apple!

In the multi-channel world of today's direct marketing many product launches drive interest but not action. Action in the world of direct marketing ultimately means making the cash register ring. The more it rings the more you can spend on advertising to drive "profitable" revenues. Clicks and calls have very different values and if you are creating "call friction" you are leaving a lot of money on the table . Steve Jobs figured out the power of a friction-less phone and the cash register keeps on ringing!  READ MORE>>>>
 
                        

 

 

OBAMACARE MEETS THE INFOMERCIAL ?

I have been a "so-called" direct marketing "Guru" since my late twenties. My experience includes bringing many unheard of brands to market and making them into household names selling millions of dollars of innovative new products directly to consumers via a print infomercial concept I pioneered in the 1980's. As I was listening to the snippets of oral arguments from The Supreme Court regarding ObamaCare...    My mind entered "the marketing zone"!         READ MORE>>>>

 

 

THE SECRET TO A HIGH BATTING AVERAGE

The most successful direct marketing companies and great baseball hitters    understand when to swing for the fences and how to get the bat on the ball. In recent years successful campaigns are hard to find ("only" 1 in 20 infomercials succeed), but a few companies have a much greater success rate. These repeat successes are not a matter of luck...There are some key ways to   "make your bat bigger" and to   "slow down the pitch".   The result a higher batting average and the ability to   turn singles and doubles into home-runs   !    READ MORE>>>>

 

WIN AT BLACKJACK AND DIRECT MARKETING?

When I was in college and an engineering student...I loved to play blackjack. I was great at math and learned to count cards giving me an edge on the house.  I got kicked out of a couple of casinos although I wasn't cheating, but because   I was winning   !    READ MORE>>>>

 

 

ARE YOU READY AFTER THE PHONE RINGS?

 

I have worked with  many clients that   do not understand the critical nature of the call center. In fact, many manufacturers and even experienced marketers   turn success into failure     after the phone rings!   READ MORE>>>>

 

 

 

 

THE BEST MEDIA CHANNEL PICKS ITSELF  ...

Over the years I have launched many products for worldwide brands and small inventors who have become large brands. I have done this across multiple channels; Print, Radio, TV, Direct Mail and The Internet (encompasses email, banners, contextual selling, chat and social media). 

 

 

In recent years, I get the same question and/or conclusion from clients even before we run our first test ad...

  • I need to be on the Internet or I need to utilize social media!  
  • Does anyone even read magazines anymore?
  • Isn't radio a thing of the past?        READ  MORE>>>>
 
Chuck Anton

President & CEO

BrandSeed Group, LLC

ChuckAnton@BrandSeedGroup.com

http://www.BrandSeedGroup.com

 

 

 

 

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